Medtem je dobrih 200 km zahodno od Berlina (oz. poldrugo uro z javnim transportom), v Volkogradu überšef überwagenkoncerna svoj konzilij svaril pred apokaliptično preobrazbo avtomobilske branže in poudaril nujno potrebo po blitzschnell transformaciji, če hočejo, da koncern to sploh preživi, da ne doživi usode Nokie. In ta interni diskurz je pricurljal v medije in naprej v najširšo javnost. Ohoho, in to v firmi, kjer so v tako strogi konspiraciji frizirali dizle, da še šefi skorajda niso nič vedeli... Vidite, temu se reče sanacija in uvedba brezpogojne transparentnosti!

Kakorkoli, Herbert Diess, ki zaradi mladosti najbrž ne predstavlja, kako težko je bilo nekoč Volkswagnu namesto na "večnega" hrošča in njegovih derivatov staviti tudi na kaj bolj modernega, je rekel, da je čas tradicionalnih avtomobilskih firm potekel, da je treba prevzeti digitalno tehnologijo itn. V okviru fitnes programa za sajber čase naj bi se VW znebil še nekaterih obstranskih poslov in premoženja, kot je to naredil s tovornjaško firmo Traton. Od vseh Diessovih modrosti mi je najbolj všeč njegova zadnja, ki je pravo odkritje manežementa za 3. tisočletje, ki enega strateškega internega sestanka ne zmore zadržati v internem krogu (hehehe):

VW needs to focus more on profit and less on volumes, Diess said.
"Take Bentley for example, 10,000 deliveries," he said. "It would have been even more impressive if we had a margin higher than zero. If I'm totally honest, I would have preferred 5,000 deliveries and a margin of over 20 percent."

Na podlagi poročanja Bloomberga in Reutersa o tem piše Automotive News Europe.

While VW proved relatively resilient last year, Diess said additional measures are needed because the industry change has only just begun.
He said the German automaker needs to accelerate its transformation to avoid becoming another Nokia, which lost its dominance in the mobile phone market to Apple.
"The big question is: Are we fast enough?" Diess told VW's senior managers. "If we continue at our current speed, it is going to be very tough."
VW needs to get a grip on software and vehicle electronics as well as producing a raft of electric vehicles and batteries so it can comply with stringent anti-pollution rules.
"In summary this is probably the most difficult challenge Volkswagen has ever faced," Diess said.
VW will seek to cut down on complexity, hike productivity and slash costs, particularly in Germany, Diess said.
The company will cut resources devoted to fuel cells, since they will not be as competitive as electric vehicles for at least another decade. It will also cut the resources devoted to its MOIA mobility services unit.
"We need to reduce our engagement and stretch it, until the prerequisites for better profitability are given," Diess said.
europe.autonews.com/...diess-says