Wired ponuja precej izčrpen opis sejmarskega in mešetarskega privabljanja muh na presihajoč vrelec kripto-ICO mleka in medu - od raznih influencerjev do sleparjenja s frendi, lajki ipd. Že naslov je vreden pozornosti, saj hustler pomeni vse mogoče od priganjača preko sleparskega mešetarja do prostitutke. O tempora, o mores!

The Hustlers Fueling Cryptocurrency’s Marketing Machine
Opportunities for new influencers like Crypto Sally are growing as the easy money for crypto projects evaporates. The ICO market—where hyped-up projects raise millions of dollars overnight through fund-raising campaigns—is now crowded with thousands of similar-sounding projects competing for attention and investment. Scams and pump-and-dump schemes have turned off many potential investors. A Wall Street Journal investigation found that nearly 20 percent of 1,450 projects were obvious frauds. Increased scrutiny from the Securities and Exchange Commission has cast a gloom over US-based “utility token” projects that don’t register their tokens as securities. Meanwhile, a sustained drop in the prices of major cryptocurrencies like bitcoin and ether has left crypto investors with less capital to risk on new tokens. Making matters worse, Facebook, Twitter, Google, and Bing have banned crypto-related ads. Projects have to get more creative about spreading the word.
They’re turning to influencers. And growth hackers. And PR agencies. And Telegram managers. And bounty hunters. It’s getting expensive. Beneath the crypto industry’s deafening hype and bubbly scams, an economy of promoters is thriving.
www.wired.com/story/...g-machine/