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How U.S. Automakers Missed the Green Wave
Nobody could doubt that 2008 was Armageddon for the auto industry. The U.S. market was down 18% from 2007, with worse drops in sales late in the year (Chrysler lost over half its business in December 2008 vs. the previous year). Detroit is on life support for good reason.
But these horrendous numbers hide some important, and educational, differences between automakers on two levels: (1) Japanese and U.S. companies, (2) before the credit meltdown and after. Take a look at the brutal facts on U.S. sales:
On the first point, Japanese producers have clearly done much better. Many commentators single out Detroit
Nobody could doubt that 2008 was Armageddon for the auto industry. The U.S. market was down 18% from 2007, with worse drops in sales late in the year (Chrysler lost over half its business in December 2008 vs. the previous year). Detroit is on life support for good reason.
But these horrendous numbers hide some important, and educational, differences between automakers on two levels: (1) Japanese and U.S. companies, (2) before the credit meltdown and after. Take a look at the brutal facts on U.S. sales:
On the first point, Japanese producers have clearly done much better. Many commentators single out Detroit
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