[Gustl]
Malo na to temo:
www.nytimes.com/2016...a-ads.html
fortune.com/2016/11/...n-taboola/

The companies Taboola and Outbrain, both founded about a decade ago in Israel, dominate the industry

“The vision is to index the entire web and bring the best, most personalized stuff to people,” Adam Singolda, Taboola’s founder and chief executive, said in an interview.

While the company Taboola did provide the technology used to resurface a link headlined “Meet the Women Making Rape Jokes That Are Actually Funny” under a story about underage rape on Fusion’s website, the link led to another Fusion story, not a paid advertisement.

If that feels like an unsustainable situation to you, that's probably because it is. Media companies that make these bargains are chasing page views and clicks that are worth less and less every day.
Meanwhile, Facebook is generating billions of dollars in revenue from its advertising, and that makes revenue-sharing partnerships like the ones it has struck with a number of media companies (for its Instant Articles mobile platform and its Facebook Live video feature) even more appealing.
By using questionable ad strategies like Outbrain and Taboola, in other words, you could argue that some media outlets are hastening their own demise. But for some—particularly those that are publicly traded—revenue from questionable content is better than no revenue at all.